Print, Postcard promo, Type lock-up
A postcard promo announcing the VIP opening week of the new state-of-the-art theme park, Fantasia Island. The client requested a custom type lock-up that captured the energy of the park's feature ride.
The type was modified by adding in a fill to an outline typeface and altering the letter M's for greater legibility. The horn was added for a fun minotaur aesthetic.
The maze pattern border really brings this card to life. The pattern was created using text-to-pattern in Illustrator with the pattern swatch applied to the stroke of the rectangle.
The elements all come together beautifully here. The pattern, typefaces, logo, colors, and the maze-like QR code all work seamlessly.
This project began as student work as part of my Graphic Design studies at Shillington Education.