Packaging, Branding/Visual Identity, Illustration
Combining his passion for artisan baking with his love for his rescue dog, Billie, local baker Dan McQueen, created an all-natural, handcrafted dog treat company. The brand needed identity and packaging that would resonate with its target audience who are style-conscious individuals who value their dogs, their community, and high-quality products.
Website landing page for the project.
The typefaces bring a strong bakery and food industry feel and aesthetic.
A color palette inspired by bright and colorful baked macaroons. Photography to highlight the product.
I knew early on that I wanted to design around the existing treat window on the package and have a strong bakery aesthetic, gearing the product to the audience who values a strong aesthetic and their beloved pups! 🐶
The fun bakery awning really brings the packaging and bakery aesthetic to life.
Website landing page.
I enjoyed bringing in a fun tone of voice to match the brand. Some images were generated in Adobe Firefly and all images were edited in Photoshop.
The bakery utensil illustrations are hand-drawn.
A tossed repeating pattern created in Illustrator.
This project began as student work as part of my Graphic Design studies at Shillington Education.